Recon Jet™ intelligent eyewear expands into new verticals with a laser focus on manufacturing capabilities
Recon, a company specializing in athletic smart glasses and heads-up display (HUD) technology, launched the first HUD platform for skiers and snowboarders in 2010. After it sold more than 65,000 units, the company was ready to expand their solutions to enter other non-seasonal sports markets.To make this happen, it would need a partner to help get the product into as many hands — or onto as many faces — as possible. Recon chose Flex because of its reputation for speed, capabilities and expertise. Flex had the necessary ingredients to take Recon’s design, iterate on it and land on a scalable product in the shortest amount of time.
Recon partnered with Flex to:
- Speed time to market of their new intelligent eyewear for athletes
- Consolidate the supply chain
- Vertically integrate product manufacturing and assembly
“Talking to Flex, it was almost like they were focusing solely on picking winners in this space and other spaces. They were okay with maybe it’s going to take time to get us where we need to be, but they were willing to come in and give us good terms, support us, help us get to that stage where we can sell millions. And they were set up to support us.”
-- Dan Eisenhardt
Recon, an Intel® company as of 2015, leads the smart eyewear category for sports, and brings its technology and innovation to completely new markets and use cases where activity-specific information, delivered instantly, can change the game.
Moving with agility from prototype to market — and every step in between
Recon’s partnership with Flex brought on a Tier 1 manufacturer with proven Sketch-to-Scale™ capabilities and the agility needed to stretch from prototyping through industrialization and into market — and fast. Recon worked with Flex to consolidate its supply chain, vertically integrate all plastics manufacturing for the smart glasses and assemble complete product units.
Flex helped navigate key supply chain challenges through efficient manufacturing at its FDA-registered facility in California — where imported optical components arrived ready for integration, without requiring any further testing or certification.
Gaining competitive edge at the manufacturing level
Recon needed a custom manufacturing solution for its new Recon Jet eyewear to establish a strong market position. It sought a partner with deep experience in consumer wearables, nimble manufacturing expertise and the know-how and connections to deliver a scalable solution globally. It found those qualities in Flex.
Expanding into new markets with strong growth potential
Through Recon’s partnership with Flex, the company went to market with its smart, stylish new eyewear product. Recon is now positioned to capture a significant share of the wearable optical technology market — and sees promising growth opportunities beyond athletics into new spaces, such as public safety and enterprise applications. Read the rest of the story in Flex’s INTELLIGENCE™ magazine.
Learn more about how companies partner with Flex to create and deliver products for a smarter, more connected world.